Airtel Cracks Down on Online fraud in Rajasthan: Shields 2.7 Million Users in Real Time

Jaipur: Bharti Airtel (“Airtel”) has announced significant progress in its mission to protect customers in Rajasthan from rising online frauds. As part of the nationwide rollout of its AI-powered fraud detection system, Airtel has successfully safeguarded more than 2.7 Million users across the state — within just 27 days of launching its advanced fraud-detection system.

Automatically enabled for all Airtel mobile and broadband customers, the advanced system scans and filters links across SMS, WhatsApp, Telegram, Facebook, Instagram, E-mail and other browsers. It leverages real-time threat intelligence to examine over 1 billion URLs daily and blocks access to harmful sites in under 100 milliseconds.

For instance, if a resident in Bharatpur receives a suspicious message that reads: “Your package is delayed. Track it here: http://www.tracky0urparcell.com”. And if the unsuspecting resident, then clicks on the link, Airtel’s system also clicks into gear. It instantly scans the link and if flagged as suspicious, it blocks access. The user is redirected to a warning message that reads: “Blocked! Airtel found this site dangerous!” All this instantaneously. This real-time interception prevents users from falling victim to all kinds of frauds.

Commenting on the initiative, Marut Dilawari, CEO - Rajasthan, Bharti Airtel, said; “At Airtel, we are dedicated to protecting our customers from various types of fraud. We are excited to announce the launch of our fraud detection solution, which aims to safeguard all customers on every platform, enhancing internet safety for everyone and defending against new threats. We are confident that our solution will offer comprehensive protection to customers in Rajasthan against cyber threats, allowing them to explore the digital landscape with confidence.”

In his comments about this initiative, Mr. Shantanu Kumar Singh-IPS (SP – Cyber ??Crime, Rajasthan Police) remarked "The cybersecurity initiative in Rajasthan is intensifying its efforts to combat scams, recognizing the essential requirement for robust fraud prevention strategies. The state has praised Airtel for its effective fraud detection solution, highlighting the significance of collaboration in enhancing security measures."

With Rajasthan ranked as one of India’s most digitally advanced states, the threat of online fraud has grown in both its urban and rural regions. Fraudsters increasingly target users through phishing links, fake deliveries and spurious banking alerts. Cities like Bharatpur, Alwar, Jodhpur and Jaipur rural among others— have seen a sharp rise in such fraudulent attempts. Airtel’s solution acts as a statewide digital shield, protecting families, senior citizens, homemakers, students and first-time smartphone users alike.

The AI-driven platform delivers fraud warnings in the user’s preferred language, including Hindi, making it highly effective for the state’s diverse population. This multilingual support is especially impactful in districts with low digital literacy or where English is not widely used.

The solution operates silently in the background, requires no installation, and is offered free of cost. Rajasthan is at the forefront of digital adoption — from online banking to government e-services — and Airtel’s initiative plays a critical role in creating a safer digital ecosystem across the state. Whether it's a working professional in Jaipur, a homemaker in Alwar, or a student in Kota, Airtel helps make every digital interaction safer.