Aisshpra Gems & Jewels is all set to inaugurate its grand flagship store in Varanasi.

Varanasi: One of the country’s most prestigious jewelry brands, Aisshpra Gems & Jewels, is set to officially launch its grand flagship store spread across 9,000 square feet in Varanasi's Sigra area on June 27, 2025.

With the theme “Legacy Meets Divinity”, this store is poised not only to become a premier destination for jewelry shopping but also to present 85 years of traditional legacy through a modern lens, while honoring Varanasi’s spiritual and cultural grandeur. The store will stand as a symbol of tradition while also fulfilling the style, convenience, and quality expectations of the younger clientele. Aisshpra's arrival in Varanasi marks the beginning of a new era in jewelry retail, where each customer will experience a unique blend of heritage and premium service.

This three-storey store will showcase exclusive designs in gold, diamond, polki, kundan, platinum, and silver. In addition, state-of-the-art carat meters and reliable repair services will assure customers of superior quality and transparency. Equipped with all modern amenities, including valet parking, this store promises to become a memorable destination for jewelry lovers in Varanasi.

On this occasion, Aisshpra Gems & Jewels Directors Mr. Atul Saraf and Mr. Anoop Saraf said, “Opening this store in a spiritual city like Varanasi is not just a store launch, but a representation of our deep-rooted sentiment towards faith and tradition. Every piece of jewelry at Aisshpra is a legacy that preserves family traditions passed down through generations. Our priority is not merely to offer the finest jewelry, but to create an environment where customers feel respect, transparency, and warmth. When the soul of Varanasi reflects in our collections, that will be our greatest success.”

Directors Mr. Vaibhav Saraf and Mr. Soumitra Saraf, reaffirming Aisshpra Gems & Jewels’ commitment towards its customers, added: “This store represents the promise of service, technology, and quality that Aisshpra has upheld for years. We are extremely excited to offer Varanasi a new experience in jewelry shopping. Our aim is that customers not only make purchases here but leave with an experience of trust and magnificence. This store will stand as testimony to the 35+ national and international awards Aisshpra has received. The rich culture of Varanasi will be reflected in our designs.”