Asia’s Largest Teddy Installation Becomes the Pride of the City

A special sight unfolded this evening at Phoenix Palassio as the grand launch of “Bear on a Roll” took place. This teddy bear isn’t just any ordinary plush – it’s Asia’s largest and coolest teddy installation, winning hearts across all age groups, from kids to adults.

Renowned actress Nikita Dutta inaugurated the installation. She shared how this unique artwork brought back childhood memories. She also posed with the giant, colourful, and energy-packed teddy bear, delighting fans who were equally thrilled to see her.

“Bear on a Roll” is a decor piece inspired by retro street culture. Positioned at the heart of the mall, this massive teddy gives the impression that it’s about to break into a dance or song. Its design, colours, and movement instantly draw attention. This installation isn’t just a showpiece—it’s a space for people to have fun, create memories, and click loads of selfies.

Mr. Sanjeev Sarin, Senior Centre Director at The Phoenix Mills, said, “We always strive to offer our visitors something new and memorable. The ‘Bear on a Roll’ isn’t just for children—it’s a fun and interactive experience for people of all ages. We’re delighted with the response and how it has elevated the overall vibe of the mall.”

The launch event witnessed a huge crowd, and everyone appreciated the new installation. In the coming days, this decor is set to become the mall’s biggest attraction.