Grand Launch of Aisshpra Gems & Jewels’ New Showroom in Sigra, Varanasi

Varanasi : Renowned for its legacy of trust, transparency, and timeless craftsmanship for over 85 years, Aisshpra Gems & Jewels has marked a new milestone with the grand opening of its new showroom in Sigra, Varanasi. Spanning three floors, it is the largest jewellery showroom in Varanasi, officially inaugurated by celebrated Bollywood actress Vaani Kapoor.

This launch brings Aisshpra’s wide collection and trusted service closer to its loyal clientele in Varanasi—many of whom previously travelled to the Gorakhpur store for their jewellery purchases. The new store aims to make their shopping experience more convenient, while also reaching new customers in this culturally rich city.

The showroom features an exquisite range of gold, silver, diamond, polki, and kundan jewellery, with something special for every age group and occasion. From traditional bridal collections to modern, everyday wear, the store offers an unmatched variety — including temple-inspired designs that beautifully blend spiritual artistry with fine craftsmanship.

Speaking at the launch event, Vaani Kapoor said, “I am delighted to be part of the Aisshpra store launch. This showroom is not just a symbol of elegance and craftsmanship, but also a stunning confluence of India’s traditional heritage and modern style.”

As a special inaugural offer, customers purchasing jewellery worth ?2 lakhs or more will receive up to 50% off on making charges for gold and diamond jewellery — Aisshpra’s way of celebrating the launch with the people of Varanasi.

Directors Mr. Atul Saraf and Mr. Anoop Saraf shared, “Our family has carried forward a legacy of trust and quality through generations. With this new beginning in the spiritual heart of India, we are proud to offer Varanasi a jewellery experience that is both timeless and contemporary. We hope this showroom becomes a part of every special celebration in the city.”