Phoenix United, Alambagh, kicked off the New Year with Lohri celebrations

Phoenix United, the favorite shopping destination for residents of Alambagh in the capital city of Lucknow, marked the beginning of the 2024 festivities with a Lohri celebration. The mall provided an unforgettable experience for its customers with a vibrant event filled with Lohri festivities on Saturday.

In line with the festive spirit of Lohri, the mall invited a Bhangra troupe to create an atmosphere for patrons to dance to energetic beats. The rhythmic beats of the drum resonated throughout the venue, infusing the entire mall with the lively colors and tunes of Lohri.

As part of the traditional customs for Lohri, the sacred fire was lit, and customers enjoyed the celebration by offering small packets filled with popcorn, corn, and peanuts to the fire. The program was a delightful blend of lights, music, and traditional dances, providing shoppers with a unique experience.

Mr. Sanjeev Sarin, Senior Center Director at Phoenix Mills, said, "We are committed to providing our customers with a memorable festive experience. We want our customers to not only shop but also experience the spirit of festival when they visit the mall. The Lohri festival was an opportunity for us to collectively share joy with our customers."