Yawer Ali Shah Honoured at Astitva Samman Ceremony 2025 for Pioneering Eco-Innovation and Transforming Natural Dye Industry

The Astitva Samman Ceremony 2025 was held today at A.P. Sen Hall, Lucknow University, where Yawar Ali Shah, Co-founder & CEO of AMA Herbal, emerged as one of the most celebrated awardees of the event. Shah was honored for his path-breaking innovations in herbal research, sustainable manufacturing, and global expansion of eco-friendly Indian products. His leadership has positioned AMA Herbal as a pioneer in natural dyes, herbal formulations, and environmentally safe product solutions—transforming both rural livelihoods and India’s green industry footprint.

As the chief guest, Pujya Gurudev Niranjan Peethadheeshwar Shri Shri 1008 Acharya Mahamandaleshwar Swami Dr. Kailashanand Giri Ji Maharaj graced the stage and blessed the achievers. He emphasized the cultural value of service and upliftment, stating:
“Those who work with a spirit of service and dedication keep our country’s cultural strength alive. Honoring such individuals is our responsibility.”

Along with Yawar Ali Shah, several distinguished personalities were felicitated for their contributions to education, culture, and public welfare. These included:

Prof. Manuka Khanna, Vice-Chancellor, Lucknow University

Shri Vishw Bhushan Mishra, CEO, Shri Kashi Vishwanath Temple Trust, Varanasi

Shri Ashutosh Shukla, State Head, Dainik Jagran

Prof. Dr. Manmohan Shukla, Group Director, PSIT Kanpur

Dhanvantari Seva Nyas, Lucknow

The ceremony remained vibrant and deeply inspirational as attendees applauded the awardees’ contributions to society.

The event was organized by Vikalp Society, operating under the guiding principle “Par Hit?rtham Idam Shar?ram” (This body exists for the service of others). Founded in 2011, the Society—led by President Shri Satyanarayan Awasthi and General Secretary Shri Shekhar Tripathi—works for education, healthcare, environmental protection, rural empowerment, cultural promotion, and youth development. Its Samriddhi Agro Centre in Raebareli has been actively training women and farmers in natural farming, further strengthening sustainable community development.

Speaking about the organization’s mission, Shri Shekhar Tripathi said:
“Our aim is to ensure that every person who needs support finds the courage to move forward through education, healthcare, and opportunities. Today’s ceremony expresses our gratitude to those who spread light in society.”

A key highlight of the event was the release of two books authored by Shri Satyanarayan Awasthi:

“Kashmir, Jammu evam Ladakh ki Aitihasik Sanskritik Jhalak”—a simple yet insightful representation of the region’s cultural history

“Krip?nubh?ti”—an exploration of human emotions and values

Both publications were warmly appreciated by the guests present.

The Astitva Samman Ceremony 2025 emerged as a celebration of dedication, service, cultural stewardship, and innovation. With leaders like Yawer Ali Shah being recognized for their transformative contributions, the event reinforced Vikalp Society’s vision that true social progress comes from a synergy of education, healthcare, environmental conservation, cultural values, and forward-thinking innovation.